PROJECT

Nike FORCE | AF1 Campaign

DETAILS

Nike commissioned NEUE School to concept and produce visuals for their 2019 Air Force 1 Holiday campaign. The creative spanned across North American stores, featuring elaborate in-store installations, video and photo displays. The short films and stills were also featured on Nike.com and social channels.





FORCE FOR CHANGE IS ABOUT THE PEOPLE BEHIND THE SCENES WHO INSPIRE OTHERS TO MOVE, AND IN THE PROCESS, MOVE THE WORLD FORWARD.

THROUGH THE “ALL FOR 1” NARRATIVE, WE WERE ABLE TO HIGHLIGHT THE NEXT GENERATION BY SHOWCASING THE PRIDE AND DEDICATION THESE ARTISTS HAVE FOR THEIR CRAFT AND COMMUNITY.

THIS IS FOR THE ONES WHO BUILT IT THEMSELVES.